The Trend List
appetiser. magazine is the flagship publication for Bidfood’s foodservice customers. The magazine is released quarterly, and twice annually it includes The Trend List, a 4 page feature outlining current or predicted trends in foodservice.
The problem
The Trend List exists outside of the brand guidelines of appetiser. Rather than seeing this as a problem, it presented an opportunity for me, as the lead designer, to create a bold and eye-catching concept.
The solution
Drawing inspiration from my personal work, I created a distinctive visual identity that combined isometric illustration with bold typographic treatments, all within a Iimited, warm colour palette.
