Texas Chicken New Zealand
Marketing campaigns
Texas Chicken is the sole fast food franchise under the Constantinou Group, and also the only group brand operating out of New Zealand. Part of the Asia Pacific group of franchises, the head office is in Singapore. In the New Zealand market the main competitors for Texas Chicken are KFC and Popeye’s, who both have significantly more locations around the country.
The problem
Texas Chicken is a small fish in a big pond. To compete with the global fried chicken brands in the New Zealand market, Texas Chicken runs LTOs every quarter, and utilises calendar days throughout the year to do one-off promotions. Eg. Valentine’s Day, National Fried Chicken Day, Matariki, etc.
The solution
As the only designer working on the New Zealand branch, I follow the comprehensive Brand Guidelines sent from the head office. Artwork for campaigns are made from a library of product assets, combined with stock imagery and/or AI generated imagery; depending on what is appropriate for the particular promotion.
Process timelapse video of a type lockup I made for a Texas Chicken LTO, utilizing the brand fonts and colours
Story promotion
Chipotle burger promotion
Digital menu board
Menu; National Fried Chicken Day; Chipotle burger promo
Valentine’s Day carousel
Items promoted using a mix of product assets and AI
A0 poster
Chipotle burger promotion
Dessert promotion
Items promoted using a mix of product assets and AI
Black Friday promotion
Deal promoted using a mix of product assets and AI